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Volume 7 No. 50
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Borussia Dortmund, Insurance Firm IKK Classic Agree To One-Year Partnership

Bundesliga side Borussia Dortmund signed a commercial agreement with health insurance company IKK Classic, according to SOCCEREX. IKK Classic becomes a third-tier sponsor of the club for the remainder of the '17-18 season, "with an option to extend." The German company "will have a strong brand presence through pitchside LED boards" at the Westfalenstadion. Although the financial terms of the agreement have not been released, German outlet SPONSORs reported IKK Classic will pay the club €600,000 ($720,000) for the one-year deal. In addition, the two parties launched "a new microsite on which health tips are offered," and will organize grassroots and youth training camps. Both initiatives will be run under the tag line "Fit as a Borusse" (SOCCEREX, 9/19).