Liverpool marked its 125th anniversary with a special edition shirt, which costs "nearly twice as much" as its regular jersey. The new look has the team badge, kit maker's logo and sponsor "all darkened." According to the official club website, the shirt costs £90 ($121.38), a "significant increase on the regular shirt," which is priced at £50 ($67.43) (London DAILY MAIL, 9/18).
Bundesliga side
RB Leipzig secured a new partnership with the
Vicus Group. The deal will see the commercial real estate developer's German Values brand "benefit from prominent advertising space on pitchside LED bands" at the team's Red Bull Arena, in the TV area and on the club's digital channels. The length and financial details of the agreement were not released (
SOCCEREX, 9/18).
Serie A side Bologna partnered with wine maker Umberto Cesari for the '17-18 season. For the third year in a row, the company will be the official and exclusive wine supplier for the hospitality areas of Stadio Renato Dall'Ara (Bologna).
Serie B side Brescia announced a five-year partnership with manufacturer the OMR Group. The company will serve as the club's back-of-shirt sponsor through the '21-22 season. The OMR Group will also "benefit from a number of advertising opportunities" at Stadio Mario Rigamonti and across the club's digital channels. The financial details of the agreement were not disclosed (SOCCEREX, 9/18).
The Munich Marathon announced insurance company Generali München as its title sponsor from '18. The brand will be the first-ever title sponsor of the event (Munich Marathon).
Saudi Arabia General Authority of Sports Chair Mohammad Abdul Malik Al Shaikh "invited companies in the kingdom to sponsor the country's national team" for the 2018 World Cup. Al Shaikh said in a statement that the Saudi Arabian Football Federation "will take the necessary steps to secure backing for the squad to participate in the upcoming global tournament" (ARABIAN BUSINESS, 9/18).
League Championship side Brentford commissioned management agency Goodform to deliver matchday experience research for the third consecutive season in '17-18 (Brentford).
