Spanish Rugby Federation Names Heineken Title Sponsor Of Country's Top Men's League
The Spanish Rugby Federation (FER) announced Heineken will be the title sponsor of Spain's top men's rugby league, according to the EFE. Liga Heineken "wants to have a greater presence in the media to make the sport more visible and gain fans," which is why it reached a deal with public broadcaster RTVE. In addition to the name change, the league will have one game every Sunday carried by Teledeporte. Earlier this year, Heineken announced it will sponsor the 2019 Rugby World Cup (EFE, 9/14).