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SBD Global/September 19, 2017/Marketing and Sponsorship

Spanish Rugby Federation Names Heineken Title Sponsor Of Country's Top Men's League

The Spanish Rugby Federation (FER) announced Heineken will be the title sponsor of Spain's top men's rugby league, according to the EFE. Liga Heineken "wants to have a greater presence in the media to make the sport more visible and gain fans," which is why it reached a deal with publ...

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