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Leagues and Governing Bodies

Bollywood Actress, Team Owner Preity Zinta Calls Twenty20 Leagues The Future

Bollywood actress Preity Zinta said that Twenty20 leagues around the world "have the potential to eclipse" int'l cricket as the shortest format of the game "continues to attract new fans," according to Nick Said of REUTERS. Zinta co-owns Indian Premier League side Kings X1 Punjab and South African side Stellenbosch Kings, which is part of the newly-launched T20 Global League. She believes the growth of these leagues "could surpass interest and investment" in int'l cricket. Zinta: "The way the format is and the way the leagues are structured, I think in the near future you are going to see league cricket take over. If you look at other sports like football, of course the country sport is there and it is very important, but then it is the league sport that takes over at some point." She added that fans' shorter attention spans make T20 cricket a favorite over five-day tests and the 50-over game. Zinta: "Content has become handheld. People have the appetite to watch a T20 game because it is three hours, it’s a lot of action and it’s very athletic. It has evolved into cricket with a lot of entertainment value and speed" (REUTERS, 9/15).

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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