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SBD Global/September 14, 2017/Marketing and Sponsorship

Warriors Reset Japanese Market With Rakuten Deal; Both Sides Benefit

The NBA Golden State Warriors on Tuesday signed a jersey patch deal with Japanese tech firm Rakuten , and they "deserve credit for drastically re-setting another NBA market," according to Dieter Kurtenbach of the San Jose MERCURY NEWS. Most jersey sponsorship deals have been worth $5M-$7M...

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