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SBD Global/September 13, 2017/Marketing and Sponsorship

Rakuten, NBA Golden State Warriors Sign Advertising Patch Deal Worth $20M Annually

Japanese online retailer Rakuten signed the "largest of the NBA advertising patch deals this week," buying the space on the Golden State Warriors' jersey "for the next three years," according to Darren Rovell of ESPN.com. Sources said that the deal is worth $20M a year, "nearly doubling th...

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