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Marketing and Sponsorship

Real Madrid Partners With Lai Sun Group, Will Have Presence At Chinese Theme Park

Real Madrid announced a partnership with Lai Sun Group that will allow the club "to play a part in one of China's most important theme parks," according to Pablo Polo of MARCA. The project, known as Novotown, will include a Real Madrid museum, an official club shop and a restaurant area that will cover more than 12,000 square meters. Real Madrid Dir of Institutional Relations Emilio Butragueño said, "We're happy because this agreement will bring us closer to a great country like China, where we have had a big emotional bond for some time" (MARCA, 9/11).

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

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