Marketing and Sponsorship

Chinese Super League Club Beijing Guoan Partners With BioSteel, Highsport

9.12.2017

Domestic sponsorship of Chinese Super League clubs "is showing signs of growth beyond its traditional single benefactor status, where the main sponsor is generally the business owning the club," according to Paul Nicholson of INSIDE WORLD FOOTBALL. Beijing Guoan announced two new partners. Sports nutrition brand BioSteel signed a five-year partnership deal to become the club's sports nutrition partner. Also, Highsport, a Beijing-based TV company offering premium sports channels, launched the Beijing Guoan official TV channel on Wednesday. Canada-based Biosteel has partnerships with 85 professional sports teams in North America, as well as Olympic teams. The company also partnered with CSL club Guizhou Hengfeng Zhicheng and Suzhou Dongwu from China's second tier (INSIDE WORLD FOOTBALL, 9/11).

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