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Marketing and Sponsorship

Marketplace Roundup: Cricketer Virat Kohli To Launch Athleisure Brand With Puma

Indian cricketer Virat Kohli is "set to launch a new athletic leisure brand with Puma this November," according to a top Puma exec. The Kohli-inspired line is "targeted at Indian millennials," who are "likely to fuel" the forecast $8B in the nation's sports and athleisure apparel market by '20 (ASIA SPONSORSHIP NEWS, 9/8).

The South African FA and chemicals company Sasol on Thursday announced an extension of their sponsorship to "further develop women's football." The partnership will continue until June '21 (SOUTH AFRICAN BROADCASTING CORP., 9/8).

Serie A side Bologna and Italian manufacturer Comet confirmed their partnership renewal for the '17-18 season. Comet will serve as the club's top partner and will put on a number of joint initiatives for Bologna supporters (Bologna).

ADDITIONAL SECTIONS
PODCASTS

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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