FIBA Renews Five-Year Tissot Deal, Expanding Digital Involvement

FIBA and Swiss watch brand Tissot indicated that an increased involvement in digital is at the heart of a renewed five-year partnership. Under the agreement -- in place until '21 -- Tissot's presence across FIBA's digital assets will be heightened and the brand will serve as presenting partner for mobile apps devised for FIBA. Tissot will also present the newly-created Buzzer Beater clips featuring the best baskets scored at the buzzer during FIBA competitions. It will also supply the new Tissot Timing & Scoring system for the 2019 FIBA World Cup.Through its Swatch Group sister company Swiss Timing, Tissot will continue to deliver timing and scoring services for FIBA's leading properties. Tissot will benefit from visibility around the court as well as on TV (FIBA).