Marketing and Sponsorship

Rugby League World Cup 2017 Announces Energizer As Official Partner

9.8.2017

The Rugby League World Cup 2017 announced Energizer as an official partner of the tournament in Australia and New Zealand. Energizer will receive brand integration through ball boys and girls and junior team mascots, and virtual and LED signage at matches during the five-week tournament. Energizer will also take part in fan engagement activities at 25 RLWC2017 matches, including the involvement of the Mr. Energizer mascot in the Mr. Energizer Dance Cam. The RLWC is expected to draw an event record of 450,000 supporters at 28 games played in 13 cities, from Oct. 27-Dec. 2, including 18 in Australia and seven in New Zealand. It will be the biggest event in the region this year, with 14 nations competing (RLWC2017).

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