Bundesliga side
Augsburg renewed its partnership with Bavarian state lottery administration
Lotto Bayern. The two-year extension will see the company remain a second-tier partner of the club until the end of the '18-19 season. Lotto Bayern's branding will continue to be featured "prominently throughout the team's Augsburg Arena home ground." Lotto Bayern is reportedly paying Augsburg €350,000 ($419,500) (
SOCCEREX, 8/29).
The Chinese FA announced a new partnership with sporting goods manufacturer AirGoal. The deal will see the Guangzhou-based company "serve as the new equipment supplier of China's men's national team." The length and financial terms of the agreement were not disclosed. AirGoal has existing partnerships with China's U20 and U17 teams (SOCCEREX, 8/29).
The Oman Handball Association renewed its sponsorship agreement with industrial conglomerate Zubair Corp. The deal comes as part of the Oman Olympic Committee's "Sport for Development" program and Zubair Corporation's "initiative to activate partnership between the private establishments and sports sector" (TIMES OF OMAN, 8/29).
The Asian Hockey Federation Men's Asia Cup announced motorcycle manufacturer Hero MotoCorp is "poised to title sponsor" the tournament which will be held in Dhaka next month. The competition will "feature host nation Bangladesh, China, India, Japan, Korea, Malaysia, Oman and Pakistan" from Oct. 11-22 (ASIA SPONSORSHIP NEWS, 8/29).
Research from micro-survey app Happi showed that 84% of Singaporean millennials are "unable to recall the names of brands" partnering with the Southeast Asian Games in Kuala Lumpur. In a survey of 1,436 respondents from Aug. 18-24, Happi found the 16% of people who could recall any sponsors "could only name one or two." Official SEA Games sponsors "include Grab, Air Asia, Ajinomoto, Petronas, Prudential and Sony, among others." Happi also revealed that 39% of Singapore millennials are "not following the games while 50% said they are keeping up with the results" (ASIA SPONSORSHIP NEWS, 8/28).
