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Marketing and Sponsorship

Marketplace Roundup: Abu Dhabi GP Promoter Taps F1 Experiences

Formula 1 Abu Dhabi Grand Prix promoter Abu Dhabi Motorsports Management announced F1 Experiences will exclusively manage the sale of its official yacht hospitality for the 2017 Abu Dhabi GP. The agreement will offer hospitality options at the '17 race with access to a Megayacht including an unlimited bar, premium catering and prime trackside location (F1 Experiences). 

Bundesliga side Cologne announced uhlsport as its official kit supplier from the '18-19 season through '21-22. The German company will produce the kits, training gear and other specialized items for the club. Uhlsport will receive numerous exclusive opportunities to present its brand (Cologne).

EPL side Everton announced players will sport a different logo on the front of their shirts for Thursday's Europa League match against Hajduk Split in Croatia. Local legislation prevents the club's main partner, SportPesa, from advertising in the country. The gaming firm will gift its usual shirt sponsorship placement to the club's official charity, Everton in the Community (Everton). 

Indonesia VP Jusuf Kalla is "optimistic" the RP1.5T ($112M) target to fund the 2018 Asian Games from a sponsorship scheme will be realized before the event starts next August. Kalla, who heads the steering committee of the Indonesia Asian Games Organizing Committee, believes sponsors from private and state-owned companies "will soon come forward," while the Olympic Council of Asia "helps find sponsors from overseas" (JAKARTA GLOBE, 8/23).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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