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Volume 6 No. 235
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Beer Brand Carling Releases On-Pack Promotion Putting EPL Trophy Up For Grabs

Beer brand Carling released an on-pack promotion that will see winners "gifted the coveted Premier League trophy -- for a short time," according to John McCarthy of THE DRUM. In partnership with the Premier League and Sky Sports, the competition "tasked drinkers with downloading the Carling app" on their Android and Apple devices to scan the participating packs. Winners "will be immediately alerted." Prizes include Sky Q, an Ultra HD TV, Premier League tickets, signed Premier League shirts, Now TV Sky Sports day passes, official Nike Premier League footballs and more. Up for grabs are eight Premier League Trophy days "in which winners can tour the trophy" from 9am until 9pm at "their home, workplace or even local pub" (THE DRUM, 8/17).