Discovery Announces Streaming Deal With Amazon Channels In Germany, Austria
Discovery Communications struck a streaming deal in Germany and Austria with Amazon that gives Amazon Prime members access to Eurosport's premium live HD sports content, including exclusive Bundesliga coverage on Friday nights across Germany. Eurosport launched on Amazon channels on Wednesday. Amazon Prime members will be able to access all of Eurosport's premium sporting events, including Grand Slam tennis, MotoGP and the PyeongChang 2018 Winter Olympics. All sporting events will be available live and on demand from the Eurosport Player channel through the new Amazon Channels streaming service in Germany and Austria. Eurosport Player will be available through the Prime Video app on smart TVs, mobile devices and Fire tablets, as well as Amazon Fire TV and Fire TV Stick, or by signing up online at amazon.de/channels (Discovery). BROADCASTING & CABLE's Jon Lafayette reported earlier this year, Amazon launched Eurosport and Discovery channels in the U.K. Financial terms were not disclosed (B&C, 8/16). In L.A., Scott Roxborough reported the Eurosport channel will be available for $5.84 a month to Amazon Prime customers in Germany. The German deal follows Amazon's agreement with the NFL, announced earlier this year, to stream 10 Thursday Night Football games for its U.S. Amazon Prime members (HOLLYWOOD REPORTER, 8/16).