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SBD Global/August 16, 2017/Marketing and Sponsorship

Success Of Women Golfers Translating To Publicity For Korean Companies

South Korea-based business conglomerate Hanwha's logo was written on the cap of In-kyung Kim "when the female golfer raised her trophy for the cameras" at the Women's British Open, according to Park Jae-hyuk of the KOREA TIMES. When Haru Nomura won the Texas Shootout in May, the ...

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