Marketing and Sponsorship

Bayern Munich Announces First Shirt Sleeve Deal With Qatar's Hamad Int'l Airport

8.15.2017

Bayern Munich announced on Monday its first shirt sleeve sponsorship deal, a six-year contract with Qatar's Hamad Int'l Airport, according to the AFP. The logo of the Qatar Airways-owned airport will be worn by the club during Bundesliga matches from the start of the '17-18 season, which begins on Friday. It "builds on an existing sponsorship deal" between Bayern Munich and the airport, which was signed in Jan. '16 for the carrier to advertise inside Bayern's Allianz Arena. The deal with Hamad Int'l Airport runs until '23. Some Bayern fans "have been critical of the club's close relationship" with 2022 World Cup host Qatar (AFP, 8/14).

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