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Volume 10 No. 22
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Int'l Cricket Council Women's World Cup Reached More Than 180 Million Worldwide

More than 180 million people are estimated to have watched this summer's Int'l Cricket Council Women's World Cup. There was also an almost 300% increase in viewing hours compared to the last edition in '13. Viewership increased significantly in all territories, including an eight-fold increase in viewing hours in South Africa and a huge increase in viewers in India, particularly in rural areas, from '13. The ICC's decision to ensure every match was available for viewing either on TV or via live streaming paid dividends. About 156 million people viewed the event in India, with 126 million for the final alone. India's performances contributed to a 500% increase in viewing hours. In the U.K., the World Cup final attracted the most viewers for any televised cricket this summer, while the entire event saw a 300% increase in terms of viewing hours compared to last time. Similarly, there was a 131% increase in viewing hours in Australia. The increase was 861% in South Africa after its team reached the semifinals for the first time. There were 100 million video views across ICC digital platforms and social media channels with 1 billion impressions and 67 million unique users on Facebook via posts on ICC's official pages. On Twitter, #WWC17 was the most tweeted hashtag for women's sport in '17 with 1 million tweets, a 24-time increase over the '13 edition (ICC).