Marketing and Sponsorship

Real Madrid Signs Retail Forex Broker Exness As Official Trading Partner

8.1.2017

Real Madrid signed retail forex broker Exness as its official trading partner for the next three years, according to Valentina Kirilova of LEAP RATE. Exness is "one of the world’s largest" retail forex brokers, doing in excess of $250B of monthly volume. Exness is the first forex company to partner with Real Madrid and will get "exclusive promotional and PR rights for its brand and players, as well as access to the Real Madrid digital channels" (LEAP RATE, 7/31). FINANCE MAGNATES' Aziz Abdel-Qadar reported financial terms of the agreement were not disclosed. Some industry sources are "speculating" that it is €3M ($3.5M) per year. Exness will not have a logo on Real Madrid's shirt, but the agreement puts Exness "at the forefront" of sports club sponsorships. The partnership is also "set to power the company's global brand strategy" (FINANCE MAGNATES, 7/31).

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