Marketing and Sponsorship

Australian National Netball Team To Be Named Samsung Diamonds

7.25.2017

The Australian national netball team will be named the Samsung Diamonds as part of a naming rights deal announced by the electronics company, according to Warren Lynam of NEWS CORP. The announcement followed Samsung's support of Super Netball side Sunshine Coast Lightning. Samsung will be the official naming rights partner of the Diamonds and innovation partner of Netball Australia, Super Netball and the Fast5 Netball World Series, as well as a "supporter of grassroots netball through to elite teams across Netball Queensland, Victoria and New South Wales." The agreement also followed Samsung's '16 partnership with Netball Australia and the Rethink Role Models campaign (NEWS CORP, 7/22).

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