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Volume 10 No. 25
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Marketplace Roundup: Liverpool Announces Falken Tires As Global Partner

Liverpool announced Falken Tires as its official tire partner. The partnership was launched on Monday in Hong Kong as part of the club's preseason tour. The multi-year deal will create unique experiences for fans, while opening further growth opportunities in Falken's key global markets (Liverpool).

Football Federation Australia
renewed its partnership with property developer Scentre Group, the owner and operator of Westfield in Australia and New Zealand, for two years. Westfield will continue as the naming rights partner of the Matildas, the W-League and the National Youth Championships for Girls (FFA).

Formula E
announced Allianz will remain an official partner of the FIA Formula E Championship for a further five seasons. Allianz teamed up with Formula E ahead of the Mexico City ePrix in Feburary, joining the series as an official partner and putting its name to the Allianz eVillage fan zone (Formula E).

World Para Athletics and Allianz extended their global partnership agreement until the end of '18, and secured an option to extend the deal through '20. Allianz will support the 2018 European Championships in Berlin (IPC).