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Marketing and Sponsorship

Marketplace Roundup: Werder Bremen Announces Partnership With Heji18.com

Bundesliga side Werder Bremen announced a partnership with Chinese betting company Heji18.com. The two-year deal will reportedly be worth $1.8M, and also allows Heji18.com to circumvent strict anti-gambling advertising laws in China. The company will be allowed to advertise in Weser-Stadion (ASIA SPONSORSHIP NEWS, 7/6).

World Rugby announced Ernst & Young as an official sponsor of the Women's Rugby World Cup 2017. The tournament starts in Ireland, in August (World Rugby). 

League One side Bolton Wanderers announced bakery Carrs Pasties will sponsor Macron Stadium's North Stand for the next two seasons. The stand will be known as the Carrs Pasties North Stand (Bolton Wanderers). 

Second Bundesliga side Dynamo Dresden extended its commercial agreement with local brewery Feldschlößchen for a further year. Feldschlößchen will remain as the club's main sponsor and its front-of-shirt sponsor (SOCCEREX, 7/7).

League Championship side Derby County announced Avon Tyres as its official shirt sponsor for the '17-18 season. The company will have its logo on the front of the club's playing shirts and the brand will be advertised throughout the Pride Park Stadium. Avon Tyres has been the club's back-of-shirt sponsor since '15 (SOCCEREX, 7/7).

Ligue 1 side Angers signed a two-year deal with online poker site Winamax. The Winamax logo will be featured on the club’s shorts. The company will also offer supporters the chance to meet players and play in a poker tournament at the club’s stadium (Angers).

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