Menu
Marketing and Sponsorship

Bernard Tomic Sponsor Head Dumps Player For Comments After Wimbledon Loss

Bernard Tomic was "dumped" by racquet sponsor Head in the fallout from his $20,000 fine for "admitting he was bored at Wimbledon," according to Leo Schlink of the HERALD SUN. The Queenslander "was stripped of the Austrian company's lucrative backing" after grand slam officials "slugged" Tomic with the "second-largest fine in Wimbledon history." Tomic was charged with "unsportsmanlike conduct after confessing he struggled with motivation" in a straight-sets loss to German Mischa Zverev. The $15,000 fine will be deducted from Tomic's prize money check of $45,400. Tomic said that he would appeal the penalty (HERALD SUN, 7/6). In London, Alexandra Topping reported news of the fine was followed by a statement from Head, which "stood firmly behind Maria Sharapova during her doping ban" but deemed Tomic's attitude "unacceptable." Head said in a statement, "We were extremely disappointed with the statements made at Wimbledon by one of our sponsored athletes, Bernard Tomic. His opinions in no way reflect our own attitude for tennis, our passion, professionalism and respect for the game. Therefore, we have decided to discontinue our collaboration with Bernard Tomic" (GUARDIAN, 7/6). REUTERS' Simon Evans reported Tomic's comments were criticized by many pundits who suggested he was "cheating fans by his attitude." Nine-time Wimbledon winner Martina Navratilova suggested that Tomic's comments were "ungracious" and suggested he "stay at home." She said, "It's disrespectful to the sport and disrespectful to the history of the sport. If you can't get motivated at Wimbledon it's time to find another job." Others have suggested Tomic's words "may reflect wider issues and offered support." Tennis Gold Coast President Mike Ford, who has known Tomic since he was a child, "called for the player to be left alone." Ford: "He's obviously going through a very dark period. He needs time and he needs space" (REUTERS, 7/6).

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/07/07/Marketing-and-Sponsorship/Bernard-Tomic.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/07/07/Marketing-and-Sponsorship/Bernard-Tomic.aspx

CLOSE