Emerald Group Acquires Headingley Stadium Naming Rights

Emerald Group "acquired naming rights to Headingley Stadium, in addition to a range of commercial, community and charitable benefits," according to Nick Hill of BDAILY. The U.K.-based global knowledge business will have a naming rights partnership with Yorkshire County Cricket Club and Super League rugby side Leeds Rhinos. This deal, which is "due to commence" on Nov. 1, will see the sporting venue renamed as the Emerald Headingley Stadium. The stadium will "also be named independently as Emerald Headingley Cricket Ground and Emerald Headingley Rugby Stadium." The deal includes the naming of the new North-South stand as the Emerald Stand upon completion of its redevelopment in '19. The 450-seat banquet suite will be called the Emerald Suite (BDAILY, 6/30).