Adidas, CSM Unveil Series Of London Running Events Called Adidas City Runs

Adidas is working with CSM Sport & Entertainment to deliver adidas City Runs, "a series of closed-road running events in London from October," according to Simon Gwynn of CAMPAIGN LIVE. The first event will be a 10k run in Shoreditch on Oct. 8. The partners said that the route "had been designed to showcase the distinctive urban environment of the hip area of east London." Further events "are yet to be announced, but there will be one more this year," and at least five are planned during '18, with the number "expected to grow in future years." Adidas Senior Dir, Sports Marketing Lee Gibbons said, "We wanted to create a series of runs which offers runners of all abilities the chance to unlock, explore and celebrate the diversity of London’s best neighborhoods and communities" (CAMPAIGN LIVE, 6/29).