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SBD Global/June 28, 2017/Marketing and Sponsorship

Indian Premier League Signs $330M Title Sponsorship With Vivo

Chinese smartphone maker Vivo secured the title sponsorship of the Indian Premier League for the next five years by placing a bid of a "whopping" Rs 2,199 crore ($330.5M), according to Gaurav Laghate of the ECONOMIC TIMES. The bid, c...

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