Scottish Club Ayr United Renews With Bodog, Revives 'Topless' Kit Launch

Scottish League One side Ayr United will have online gambling firm Bodog on its shirts "for another season," according to Mike Wilson of the Scotland DAILY RECORD. Bodog is "standing by to ride out another storm." Last year, Bodog's "topless body-paint kit launch got into hot water." But the company said that "continuity is vital in football and so the decision has been taken at the highest level to continue as before." Bodog Founder Calvin Ayre said, "After the controversy of last year's kit launch we felt we should change our strategy. So this year we are using a body-painted model in the away strip rather than the home one." Bodog also sponsors the Corinthian Steamrollers, an American football team in Brazil, and has previously been a shirt sponsor of Premier League side West Bromwich Albion and Asian betting partner of Arsenal (DAILY RECORD, 6/27).