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Man City Partners With Esports Platform Battlefy To Launch FIFA 17 Tournament

Man City "teamed up" with esports platform Battlefy for the launch of a new digital tournament, according to Richard Bell of BDAILY. The inaugural Man City FIFA 17 Cup will be the first football esports tournament hosted by a European club in the U.S. The competition will coincide with Man City's preseason U.S. tour, which is supported by Visit Abu Dhabi. The tournament, hosted on PS4 and Xbox One, "will see players completing a minimum of 15 games and ranked by winning percentage." After the preliminary stage, "the top 128 players per platform will qualify for best-of-three playoffs" taking place on Saturday and Sunday. The two overall winners per console will then face off in Houston on July 19, where the Man City FIFA 17 Cup champion will be crowned before Man City faces ManU the next day. City Football Marketing Senior VP of Media & Innovation Diego Gigliani said, "This is a natural evolution for Manchester City. We've been very involved with our partner, EA Sports, and the game FIFA for some time" (BDAILY, 6/27).

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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