Comic Book Artist Creates Superhero Andy Murray For Under Armour Campaign

Under Armour commissioned a "prominent" DC and Marvel comic book artist to create a superhero identity of tennis player Andy Murray "as part of a new campaign" promoting his return to the Queen's Club Championships this week, according to Tony Connelly of THE DRUM. Swiss artist David Boller, who has drawn Spider-Man, X-Men and Batman, "created the images of a towering Murray standing in front of some of London’s most iconic landmarks." The artwork shows the world No. 1 wearing a red, white and blue Under Armour kit which the U.S. brand created "specifically for Queens." The posters will appear across London this week, "including being blazoned across Europe’s largest advertising canvas at Waterloo’s Imax cinema." Murray said, "The drawings are great and I'm pleased that they've bulked me up a bit to look more like a superhero." In addition to his work in the comic industry, Boller has also "created artwork for marketing campaigns for the likes of McDonalds, Porsche, Nivea and Samsung" (THE DRUM, 6/20).