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Marketing and Sponsorship

Marketplace Roundup: French Tennis Federation Partners With Rolex

The French Tennis Federation (FFT) announced a naming partnership with Rolex for the Paris Masters tournament held at the AccorHotels Arena from Oct. 28-Nov. 5. The watch brand is signed as the title sponsor and official time provider until ’26. Rolex succeeds BNP Paribas, which had been the title sponsor since ’01 (SPORTBUZZ BUSINESS, 6/19).

Premier League side Huddersfield Town announced legal services company Pure Business Group Ltd. as its shirt sleeve sponsor ahead of the '17-18 season. The company has been the club's main shirt sponsor for two years under its Pure Legal Ltd. brand. The Pure logo will appear on the left arm of Huddersfield Town's home, away and third shirts (Huddersfield Town).

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