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Nike Partners With National Geographic For 'Breaking2' Documentary

Nike partnered with National Geographic to create a documentary film chronicling the brand’s Breaking2 attempt, according to Tony Connelly of THE DRUM. The film, which currently has the working title "Breaking2," will tell the story of Nike's attempt earlier this year to "propel one of its athletes to the 'impossible' feat of breaking the two-hour marathon barrier." The record attempt took place on May 6 at the Monza racetrack in northern Italy and saw 32-year-old Kenyan Eliud Kipchoge "record the fastest marathon time the world has ever known." To tell the story, National Geographic Studios partnered with Academy Award-nominated production and entertainment company Dirty Robber, which will help produce the film. It is expected to premiere this September on National Geographic in the U.S. and Europe and "will be available globally on digital platforms." The Breaking2 project "generated a huge volume of media coverage for Nike" (THE DRUM, 6/12).

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