All Blacks Join David Beckham In Campaign For Swiss Watchmaker Tudor

Swiss watch brand Tudor, a sister company to Rolex, has become an official sponsor of the All Blacks, All Black Sevens, Black Fern Sevens and Maori All Blacks, according to Susan Edmunds of STUFF. The All Blacks and Beauden Barrett "will be part of Tudor's #BorntoDare campaign," alongside former footballer David Beckham. Beckham is "another of the brand's famous faces." The All Blacks will become "official brand ambassadors for the company" and Barrett is an "individual ambassador." The team will "appear in campaigns" in Europe, Japan and the U.S. Tudor will "also be an official sponsor" of the New Zealand Lions Series (STUFF, 5/30).