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Marketing and Sponsorship

EuroLeague Signs Powerade, Samsung As Final Four Partners

EuroLeague Basketball announced partnerships with Powerade and Samsung for the EuroLeague Final Four in Istanbul, which concluded Sunday. Powerade received signage throughout the city, and also had exposure at all official press conferences and on the backstop LED screens during all games at the Sinan Erdem Dome. Samsung used the Final Four to boost its campaign for the new Samsung Galaxy S8 smartphone. The brand had exclusive branding in the media tribune along with other branding platforms inside the arena. The deal will carry into next season (EuroLeague).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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