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Liverpool To Use Sportle To Promote Online Content To U.S. Market

Liverpool will use Sportle to promote its online content, including press conferences, training sessions and player interviews, to the U.S. market. Sportle, a U.S.-based streaming service, will promote streamed video from Liverpool’s video-on-demand service, LFCTV GO, Facebook Live and YouTube. Content also will include the club’s U18 and U23 matches, but not the streams of Liverpool’s main club. Sportle said that football content is the third most popular on its service, ranking behind baseball and basketball and above football.

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