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Marketing and Sponsorship

Spanish Basketball League Says Renewal Talks With Title Sponsor Endesa Ongoing

The Spanish Basketball League (ACB) said in a statement that it "has respected and fulfilled the current title sponsorship agreement with Endesa at every phase of negotiations," according to EL PAÍS. The ACB added that "the league commission including three teams is keeping the negotiation...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of SpringHill Entertainment/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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