Molson Coors Appoints Havas London To Creative Account For Carling

Brewing company Molson Coors "appointed Havas London to the creative account for Carling, one of the biggest selling beers" in the U.K., according to Simon Gwynn of CAMPAIGN LIVE. The agency "won the work after a competitive pitch" supported by ISBA, beating Brothers and Sisters, FCB Inferno and Saatchi & Saatchi. Carling Brand Dir at Molson Coors Jim Shearer said, "Our requirement was for an agency to help consolidate Carling's position, and drive further value from its partnerships, including the English Premier League, Sky and Universal." Carling resumed its relationship with the Premier League last year, becoming the official beer partner of the league. It was previously the title sponsor from '93 to '01. Shearer said that the relationship gave the brand "the chance to be a part of the most prevalent conversation in this country" (CAMPAIGN LIVE, 1/25).