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Marketing and Sponsorship

Lidl Extends Reach In Handball With 2017 IHF Men's World Championships Deal

After acquiring the naming sponsorship to the French professional handball league, supermarket chain Lidl has “partnered with the 2017 Int’l Handball Federation Men’s World Championships,” to be played in France, according to Marie Burcklé of SPORTBUZZ BUSINESS. The b...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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