A report from the Premier League has revealed that 56% "of all tickets sold to supporters at games" cost £30 ($38) or less, according to Kieran Gill of the London DAILY MAIL. All 20 of England's top teams "were asked to detail prices, sales, allocations, availability and discounts as part of an investigation." As well as the alterations to ticket prices, Premier League clubs have "also agreed to at least one block of away fans being located pitch-side from next season." EPL Chair Richard Scudamore said that "change is to stop visiting supporters from being 'stuck up in the third tier, out in the corner' at games." The report found the average ticket price was £31 ($39). The Premier League "broke it down" and found that 49% of tickets sold inside stadiums are in the £20-£40 ($25-$50) bracket. It was in March when the Premier League announced away fans' tickets would be capped at £30 for three years, and Scudamore "spoke honestly about the likelihood of introducing a cap for the most expensive seats." He said, "I don't think that's right. It's a very, very small percentage, four percent. We wouldn't get involved in capping home prices" (DAILY MAIL, 11/9). ESPN.com reported the number of people holding season tickets "has increased this season," with a 3% rise taking it to 71% of fans at Premier League matches. Some 500,000 people "now have season tickets, with around one-third of that total concessionary for either pensioners or children." Scudamore said that the average price of attending a match was "far less than many would have you believe" (ESPN.com, 11/10).
