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Marketing and Sponsorship

Marketplace Roundup: ManU Announces Five-Year Global Deal With Mattress Brand Mlily

ManU announced a five-year global partnership with Mlily, the club's first official mattress and pillow partner. Mlily will work with staff at the Aon Training Complex, where Mlily mattresses will also be used in the complex’s existing sleeping pods (ManU).

EPL side Leicester City announced Fischer Future Heat UK will remain an official partner for a second season. Fischer's HQ is located just two miles from King Power Stadium at Frog Island. Fischer’s presence will be clearly visible inside King Power Stadium through its LED advertising campaign and will be present at games in the club’s Premier Lounge Hospitality suites (Leicester City).

Rugby player Dylan Hartley, who plays for the Northampton Saints and England, was named a new brand ambassador for Mitsubishi Motors in the U.K. Hartley joins England Rugby head coach Eddie Jones as an ambassador for the brand. The partnership comes after Mitsubishi Motors in the U.K. was unveiled as England Rugby’s official performance partner in September (Mitsubishi).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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