Crabbie's has been revealed as the official ginger beer for Welsh rugby, according to Sion Barry of WALES ONLINE. The U.K. drinks brand has signed up to a five-way joint agreement with the Ospreys, Scarlets, Cardiff Blues, Newport Gwent Dragons and the Welsh Rugby Union which will see Crabbie’s drinks products "appear at the biggest rugby venues in Wales." The agreement "follows the first collaborative sponsorship between the four regional rugby businesses and their headline sponsor BT" which was announced in June '14. As well as pouring and supply rights, the Crabbie’s partnership with rugby in Wales "will include digital marketing, brand experiential and sampling, tickets, hospitality rights and sponsor events." The new partnership will also "see community rugby clubs across Wales benefit from links with Crabbie’s new grassroots rugby initiative launched at www.crabbiesrugby.co.uk which enables clubs to earn rewards and receive a range of rugby training equipment including rugby balls, tackle pads and tackle bags" (WALES ONLINE, 10/27).
