Bundesliga side
Borussia Dortmund "penned a deal" with
Sport8, a Chinese
youth training initiative. Sport8 will become the official partner of Dortmund youth training, "with resources and facilities being shared between the two parties." Dortmund will "send training staff to work at the Sport8 base and at the currently in-development Dortmund School in China," while Sport8 coaches and youth players will travel to Germany to work with the club (
SOCCEREX, 10/19).
BETTING ON CZECHS: Fortuna Entertainment Group has signed a deal "to become a new partner" of the Czech FA. The deal spans "all competition categories," including first league and national teams. Fortuna has become the main sponsor of the first league from the '18-19 season, "including naming rights." The agreement is for six years and financial details were not released (REUTERS, 10/18).
SAINTLY DEAL: Premiership side Northampton Saints announced a new partnership with dbfb that will enable the club to improve its IT provision and connectivity over the next four years. The deal will see dbfb become the club's official connectivity and communications partner until '20, with the company's logo appearing on the Saints first team's shorts as well as a range of other areas that will increase brand awareness among the club's supporters and corporate clients (Northampton).
MARKETPLACE BRIEFS ...
A-League side Melbourne Victory announced a partnership with Builders Academy Australia. Builders Academy has become the club's joint principal partner and will feature on the front of the club's away shirt this season (Melbourne Victory).
The Kenya Rugby Union announced a strategic partnership agreement with SportPesa. SportPesa will become the KRU's headline partner. The partnership will see the development of national squads such as the Kenya 15s, U19s and women's squad (KRU).
German lubricant company Liqui Moly and the FIM MotoGP World Championship will continue their partnership after renewing their current contract to the end of '20. The renewal sees Liqui Moly remain the exclusive lubricant supplier to Moto2 and Moto3 for another three years, and the brand will retain its trackside presence on advertising hoardings throughout the season (MotoGP).
