Menu
Marketing and Sponsorship

Australia's NBL Names Catapult Its Official Wearable Analytics Partner

Australia's National Basketball League signed a deal with Catapult Group Int'l to become the league's official wearable analytics partner for the next three years. The agreement includes a partnership to a range of next generation applications to be delivered to NBL fans across all NBL media platforms. Under the deal, the NBL will subscribe to a hardware and software analytics solution comprising 80 new tracking units across all eight teams. The teams will use Catapult’s technology for all training and game-day sessions. The deal also provides for the development of next generation analytics to be made available to NBL fans across all NBL platforms, including the provision of live game-day data for media and broadcast purposes. Catapult will also support the league to secure new brand partners across new sponsorship categories (NBL).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/10/19/Marketing-and-Sponsorship/NBL-Catapult.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/10/19/Marketing-and-Sponsorship/NBL-Catapult.aspx

CLOSE