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Marketing and Sponsorship

Australian Open Names Mastercard Official Payment Partner

Mastercard has been named as the official payment partner for the Australian Open. The deal is the first of its kind for Tennis Australia and Mastercard’s second major sponsorship of a Grand Slam tournament. As part of the new agreement, Mastercard will become the naming rights partner of the Hopman Cup and an official partner of the Emirates Australian Open Series tournaments in Sydney, Hobart and Adelaide. Mastercard will be involved in a variety of Australian Open lead-up events, including launch activities in Tokyo, Shanghai and Singapore. The '16 Australian Open attracted a record crowd of 720,363 people. With 13% of attendees visiting from overseas, the tournament is a significant tourism driver for Australia (Australian Open).

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Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

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On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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