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Marketing and Sponsorship

Liverpool Renews Partnership With German Designer Hugo Boss

Liverpool renewed its partnership with Hugo Boss and "to celebrate," the club released imagery of the suits players will wear this season, according to Matt Maltby of the London DAILY MAIL. Seven Liverpool players modeled the new gear "as they posed for pictures in the German designer's grey three-piece suit." The suit, which has Liverpool's crest emblazoned on the front pocket, "was matched with a smart white shirt and a red tie." The photographs were released ahead of Liverpool's clash with ManU on Monday (DAILY MAIL, 10/12). In Liverpool, Andy Kelly reported there was "no shortage of first team players happy to pull on their suits." Emre Can joined Philippe Coutinho, Jordan Henderson, Daniel Sturridge, Loris Karius, Simon Mignolet and Joel Matip for a photo shoot -- "complete with black footballs to complete the look" (LIVERPOOL ECHO, 10/12).

SEEING IS BELIEVING: Standard Chartered and Liverpool are partnering to promote the bank's flagship community program which works to tackle avoidable blindness. Liverpool will wear the "Seeing is Believing" logo on its shirts for the match against ManU. To celebrate the campaign, Liverpool Manager Jürgen Klopp appeared in a video highlighting the effects of avoidable blindness (Liverpool).

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On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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