Liverpool Recognized For Commercial Partnerships At 2016 SPIA Asia Awards

Liverpool won one gold and two silver trophies at Tuesday's 2016 Sport Industry Asia awards in Bangkok. The ceremony recognized achievements made by the sporting industry in Asia. Liverpool commercial partners Standard Chartered, MG China and Chaokoh coconut water were nominated for five campaign and partnership awards for outstanding brand and activation work. Liverpool and main sponsor Standard Chartered Bank claimed two accolades, including gold in the Best Sponsorship of a Sport, Team or Event of the Year category, and silver for the Best Sports Marketing Campaign of the Year. The club and MG China also won silver in the Best Sports Brand, Retail Activation or Product Launch of the Year category (Liverpool).