CONCACAF President Says Organization Could Rebrand After 'Toxic' Past

CONCACAF President Victor Montagliani said that the organization could "change its name to create a new brand image" and distance itself from a "toxic" past, according to Alan Baldwin of REUTERS. Speaking at the Leaders Sport Business Conference at Chelsea's Stamford Bridge, Montagliani said, "We're going to go through an exhaustive process in terms of both brand, just the logo itself, and if you are going to look at the logo you might as well look at the name as well. Is it (the name) conducive to the brand, do we need to change so it's a little bit more slick? Obviously there has been some toxic waste there. But it's more looking forward." Montagliani, elected in May, said that the issue "was on the agenda" at CONCACAF's last council meeting (REUTERS, 10/5).