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Paris St. Germain Announces Dedicated Esports Team With Help From Webedia

Paris St. Germain announced the creation of a dedicated esports team in a partnership with online media company Webedia. The PSG esport franchise will be composed of professional players that will compete in int’l video game competitions. As the first French sports club to create an esports team, PSG hopes to engage the esports fan base and showcase its brand around the world. PSG Merchandising & Brand Diversification Dir Fabien Allègre said, “PSG’s arrival in the esport space is a historic moment for the club. … We are entering into the sector with lots of ambition and are ready to inscribe our team into the history of this new sport.” More details about the franchise will be revealed by the club at the end of October (PSG).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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