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Marketing and Sponsorship

Marketplace Roundup: 2nd Bundesliga Side VfL Bochum Partners With Wette.de

Second Bundesliga side VfL Bochum has agreed to a new partnership with betting provider Wette.de. The company will receive ad space on sideline signage as well as on the club website. The two parties signed a contract until the end of the season (VfL Bochum).

Basketball Bundesliga (BBL) club Ratiopharm Ulm renewed and increased its partnership with Allianz. The insurance company signed a four-year deal with the club until the end of the '19-20 season. As part of the agreement, Allianz will receive logo presence on LED boards as well as on the jerseys of the club's youth teams (Rationpharm Ulm). Allianz "will pay an estimated five-figure sum per year" (SPONSORs, 9/30).

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