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Marketing and Sponsorship

Marketplace Roundup: Che Guevara Energy Drink Named Title Sponsor Of Tour De Corse

The French Motor Sports Federation (FFSA) and the Che Guevara Energy Drink company announced a title sponsorship deal for the 2016 Tour de Corse which will run from Sept. 29-Oct. 2. The deal will last three years. The 10th round of the World Rally Championship is now named the Che Guevara Ene...

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SBJ Morning Buzzcast: May 24, 2024

A look at how the NCAA and Power 5 will pay athletes directly; MLB's attendance and ratings numbers up; Tanenbaum's vision for Toronto's WNBA franchise and WBD Sports to air some CFP games in sublicense agreement.

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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