Bookmaker Ladbrokes To Sponsor This Year's Four Nations Tournament

The Rugby Football League announced an agreement with bookmaker Ladbrokes that will see it become the official title sponsor of this year’s Four Nations tournament. Already a title sponsor of the Challenge Cup and a Super League partner in '16, Ladbrokes is extending its partnership with Rugby League into the int'l game. Kicking off on Oct. 28 in Hull, the Four Nations features England, Australia, New Zealand and Scotland. Games will be played in Workington, Huddersfield, Coventry and London with the final taking place at Anfield, Liverpool, on Nov. 20. Ladbrokes will benefit from premium brand exposure as matches will be broadcast on BBC, Channel 9 Australia, Sky New Zealand and Premier Sports -- last year’s Int'l Series between England and New Zealand drew a U.K. audience of over 4 million on the BBC (RFL).